Ver-Mac and HAAS Alert Announce Partnership to Enhance Work Zone Safety | Ver-Mac
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October 20, 2023

Ver-Mac and HAAS Alert Announce Partnership to Enhance Work Zone Safety

Ver-Mac to Utilize Safety Cloud® to Prevent Collisions and Improve Safety with Digital Alerts

Quebec, Canada, September 27, 2023 – Ver-Mac, a leading manufacturer of portable traffic safety and lighting products, and HAAS Alert, the leader in automotive connected safety, are pleased to announce a collaboration to enhance work zone safety through connected equipment. Ver-Mac has been providing innovative traffic control solutions and equipment for contractors, cities, and more for over 30 years. Now, with the addition of Safety Cloud, drivers approaching Ver-Mac-equipped work zones can receive advanced collision prevention through digital alerts before reaching the work zone.

Ver-Mac customers can now realize immediate work zone safety benefits from the real-time digital alerts received by approaching drivers through platforms connected to Safety Cloud, including drivers in 2018-and-newer Jeep, Dodge, Ram, and Chrysler vehicles, and navigation apps like Waze.

Cory Hohs, CEO of HAAS Alert, said of the announcement, "This partnership with Ver-Mac is yet another important step forward in our shared goal to improve work zone safety. By integrating Safety Cloud into their offering, Ver-Mac is providing critical, real-time information to drivers and drastically reducing the risk of collisions."

Benoit Robitaille, Ver-Mac’s Vice President of Digital, stated, "Our integration with HAAS Alert’s Safety Cloud further contributes to our vision of making roads safer for drivers and workers through innovative technology. Sharing real-time information through connected best-in-class solutions allows us to enhance our products with alerting designed to prevent accidents and save lives."

Newly released federal data shows that fatalities in roadway work zones increased 11% between 2020 and 2021, with at least 956 work zone fatalities reported that year. According to the U.S. Department of Transportation, “Crashes in highway work zones happen most frequently when drivers are not paying attention to changing road conditions. Distracted driving is a key element of many crashes, leading many drivers to crash into other vehicles, highway equipment or safety barriers. Though highway workers are often among the victims of work zone crashes, the dangers of reckless driving more often affect those behind the wheel and their passengers. Four out of five work zone fatalities were drivers or passengers, according to FHWA data.”

Timely digital alerts give drivers additional time to slow down, move over, and avoid collisions. Advances in work zone safety will continue to rely more heavily on emerging partnerships that cross formerly traditional boundaries to deliver smarter, safer product solutions that help to keep drivers and roadway workers safe.

About HAAS Alert

HAAS Alert's mission is to build lifesaving mobility solutions to make vehicles and roads safer and smarter. Our vision is a connected, collision-free world where everyone gets home safely. HAAS Alert makes roads and communities safer by delivering digital alerts from emergency response, municipal and private fleets, work zones, and connected infrastructure to nearby drivers through its vehicle communication platform. For more information, visit

About Ver-Mac

Ver-Mac is a leading manufacturer of mobile electronic traffic control equipment and lighting/security equipment. With a strong presence in both the Canadian and US markets, Ver-Mac products are distributed all over the world. Recognized for their connected solutions for smart work zones and fleet management, Ver-Mac is committed to creating innovative Work Zone Safety solutions by generating and sharing real-time information through connected technologies. For more information, visit